Fear of damage is the #1 concern for salon clients and today’s clients are looking for faster, transformative looks. Wella Professionals WELLAPLEX provides optimal pH for perfect color development and stronger hair every time you lighten or color.
• Discover how Wella Professionals proprietary OPTI pH SYSTEM enables optimal penetration of lifting and dye molecules for perfect color and lightening development.
• Experience stronger hair structure with no compromise on lightening or color results
• Provide clients with our 1st instant hair care recovery regime from FUSIONPLEX for up to 95% more resilience against breakage
Duration: 2-3 HOURS
